Tips to Help Construction Companies Take Advantage of Digital Marketing
The fierce competition for construction companies online make them struggle with their online marketing strategy. One challenge with their digital marketing is that as much as they have wonderful designs, the right audience never get to see them. In order to work with more satisfied customers, increase their reach and grow their market, construction companies can take advantage of the following helpful digital marketing tips.
Most people would rather watch content rather than read about it and this makes using video content as part of the marketing strategy ideal. Videos are also helpful because they help to boost your rankings. When you use videos, you are able to get more personal, it helps your audience to also get a glimpse of your work, equipment and top contractors.
Consider also using a social media platform that is ideal for your construction business. It is important that you choose a social media platform that can help you showcase your visuals and graphics since this is what will attract the right clients. Take time to do your research and find out between Facebook, Instagram and snapchat which media platform will help express well what you do after which you can post regular content that your audience would like to see.
You can take advantage of digital marketing by embracing local marketing. Most people look for local searches first before they think of construction firms that are miles away. By adding google maps on your contact list, claiming listing on places like google my business and yelp as well as using location based keywords you easily embrace local marketing.
Monitoring the speed of your site is also important and consider removing auto play and popups which can easily slow down your site. Slow sites can easily put off potential clients. Your site also gets lower rankings if your page loads up slowly meaning that you will lose your business to your competitors.
Consider also having a mobile friendly site if digital marketing is to work for you. Very few people access sites using desktops and mobile phones have been adapted to do virtually anything. One way you can ensure that people see you on mobile devices is by creating an app for your construction company where people can see what you do book appointments and chat with you while on the go.
Make a habit of commenting on content with high traffic. When you do this, you establish yourself as an authority and introduce yourself to your audience. When you leave your signature on such comments, it can drive traffic back to your site.
Ensure that your company is registered to as many digital directories as possible. Getting listed alongside home improvement companies helps you to get recognized locally. It becomes like a phonebook from the future.
Having a live chat bot is equally important. This way you will not have to answer the same questions from clients. By doing this, it is easy to get basic questions about your company answered.