A Description of What is Creative Design in 2017
It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. A website should be a user friendly means of presenting a company to the digital world, but that it should also be a well made design that can create curiosity among viewers well enough for them to dwell in a company’s site and discover its offers. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. It is therefore easy to say that tech designers are today’s modern age artists.
It can also be noted that minimalism is the modern strategy in marketing. When it comes to having a minimal website design today, there is an application of colour extraction and headlines that are bold with the use of universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. Generally, when we say design, what comes into our minds is imagery. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. A 3D effect is also added to increase in parallax.
Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.